Abbotsford Farms

Finding a soul post-acquisition

Category: Accessories/Apparel
Services: Research, brand workshop, brand strategy

The situation

A better-for-you food brand was the sole “conscious” brand in a large portfolio of value food brands. Acting as an extension of their team helped develop food service and other outlets while creating a brand portfolio of imagery, tools and innovations for egg-based proteins.

The strategy

Key deliverables

We leaned into Main Street values and real imagery of real farms to comfortably and honestly bring animal welfare into the conversation on college campuses, upscale grocery chains and for consumers.

Brand research, rebrand, innovation research & decks, create photography library, sales decks & video