https://www.thejuliek.com/case-studies daily 0.75 2024-01-10 https://www.thejuliek.com/services daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/dcb915b3-1007-4f46-9cca-6dd52bbad134/Screen+Shot+2023-12-26+at+1.19.42+PM.png https://www.thejuliek.com/home daily 1.0 2024-03-07 https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/ccb16afc-ad61-43b8-8933-4e46a5601c33/JulieK_headshot.jpg https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/77f710a0-d8a0-4078-a5fd-391074a34e8c/logos1.png https://www.thejuliek.com/contact daily 0.75 2024-01-10 https://www.thejuliek.com/repurpose daily 0.75 2024-01-02 https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/32f9ad30-cbde-468d-be39-9cb17cdb7993/PNG+image.jpeg https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/83b4d9d2-0d3a-4042-bf26-064bd2f584fb/Screen+Shot+2024-01-01+at+10.54.54+PM.png Repurpose The original logo - safe but cliche https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/67f45ef2-2054-4fc6-a37d-cf96e28a5e08/Screen+Shot+2024-01-01+at+10.55.23+PM.png Repurpose https://www.thejuliek.com/caboo daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/4d787c1b-8d0c-4b7a-845d-fa2144d017cb/TP_passing.jpg https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/3b08ec8d-f447-467e-a5da-1d73746a6dbb/old_branding1.jpg Caboo Sampling of the old Caboo branding https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/345b2555-2cb4-480a-9572-56b5eaf548b1/1.jpg Caboo https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/8ea3dfc6-8581-49e1-8c45-35f02503a332/2.jpg Caboo https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/e6d5b8c6-f0f6-44f8-834a-389e9581865e/3.jpg Caboo Us vs Them for quick reads on impact - including water use not just trees https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/934d9add-3707-4b91-aa27-ecfbb6a3d313/4a.gif Caboo Making the reality surprising & visceral so folks don't tune out https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/157b913c-69fa-454c-80fa-899b7b1259cc/20230615_142035.jpg Caboo https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/8c4b9a01-2eef-4f03-a0a0-d7aaa6ed7deb/4b.jpg Caboo Bringing "yay you" in vs. just gloom, doom or guilt https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/85136cc2-60bf-426e-95ee-6038f2a74e57/6.jpg Caboo https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/dcdac7aa-c843-4cf3-a6b8-4d0d5aee904f/7.jpg Caboo https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/a950f79d-714a-427c-906b-a9cf5afec9fb/8a.jpg Caboo Our owl mic-drops truth. 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https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/ee298901-d647-4ed9-999d-ffb3a1c5871f/Screen+Shot+2023-12-22+at+12.56.53+PM.png Michele Watches https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/077133d5-89de-4f33-84ea-316a5fc3cc16/Screen+Shot+2023-12-22+at+12.56.29+PM.png Michele Watches https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/0445b8af-eb55-404c-b9d9-09f195e21e6b/Screen+Shot+2023-12-22+at+12.55.33+PM.png Michele Watches Even Oprah is living out this brand strategy https://www.thejuliek.com/auntfannies daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/ef109b98-df8c-427c-a12f-99c21cea4682/Aunt+Fannies+packaging https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/1f90692f-ff68-4210-b2c4-a779672551c7/Screen+Shot+2024-01-01+at+8.48.03+PM.png Aunt Fannie's the original branding 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https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/5a7f6469-5b49-45f7-a580-cffd7feba383/Screen+Shot+2024-01-01+at+9.01.59+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/633ba23c-de4a-4556-9b5e-2a399239730f/Screen+Shot+2024-01-01+at+9.03.48+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/d1f3a566-6515-43db-b7ab-fd74aa03a0cb/Screen+Shot+2024-01-01+at+9.02.14+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/cafd9c68-caa2-4e17-b1ee-9e6475dc0cc0/Screen+Shot+2024-01-01+at+8.56.09+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/1704166410160-9AX5JYTWM5F21YHCB7DA/Screen%252BShot%252B2024-01-01%252Bat%252B8.57.08%252BPM.jpg Aunt Fannie's men clean, too https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/653e6aff-56f3-49c2-9af1-c46c71a4bdb5/Screen+Shot+2024-01-01+at+9.04.53+PM.png Aunt Fannie's we painted toy bugs pink to show pest control without cliches or avoidance https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/33194a59-659c-4110-be72-4f18be918208/Screen+Shot+2024-01-01+at+8.56.34+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/3de03ca1-b6b5-47bf-94ef-467558ac0620/Screen+Shot+2024-01-01+at+8.43.01+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/1704166078775-BEYKCDTD5F78J2GYNH9R/Screen%2BShot%2B2024-01-01%2Bat%2B9.03.18%2BPM.jpg Aunt Fannie's Vibrant, lit ingredients were shot to use as backgrounds to capture fresh, vibrant & whole food ingredients https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/02ce176d-8924-4019-ad5a-67d462b9dfd1/Screen+Shot+2024-01-01+at+8.59.20+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/1704166291738-V3NCNGLXYUJAVPFB7IRT/Screen%2BShot%2B2024-01-01%2Bat%2B8.56.44%2BPM.jpg Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/1bfd10c4-543c-49b9-a09d-9a8c1902610f/Screen+Shot+2024-01-01+at+9.06.19+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/e4945602-7051-4407-84a1-8f0f3498cabf/Screen+Shot+2024-01-01+at+9.03.38+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/75220fbc-abb0-4ab5-8ba4-a4e6756fd88f/Screen+Shot+2024-01-01+at+9.05.36+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/02d7c01c-df06-4e1e-b0d0-ccffc0c96064/Screen+Shot+2024-01-01+at+9.07.05+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/c7f47f21-6fd4-431a-928d-9d65404d3b6e/Screen+Shot+2024-01-01+at+9.00.34+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/db7bce61-73dc-4186-90a4-17c4bd1539c5/Screen+Shot+2024-01-01+at+8.55.30+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/c5b85188-4f7f-4ce1-8488-06fe2c3b1adf/Screen+Shot+2024-01-01+at+8.54.04+PM.png Aunt Fannie's https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/1704166431786-QOAY3CURX1I96SDLHRJC/Screen%2BShot%2B2024-01-01%2Bat%2B9.05.10%2BPM.jpg Aunt Fannie's saying "toxic" in a better way https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/e9917601-97d7-46b4-8b16-aa945b5bb780/Screen+Shot+2024-01-01+at+8.42.33+PM.png Aunt Fannie's talking greenwashing without cliches https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/8a9792b7-308a-423c-9d95-8ee43ffbb6ca/Screen+Shot+2024-01-01+at+8.53.56+PM.png Aunt Fannie's 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https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/0daaf8de-f6d4-45b5-b7b5-2e9c4e444638/Screen+Shot+2023-12-22+at+12.32.22+PM.png DuNord https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/294a7c6f-01dc-4d3b-bc66-0668377bfc1e/Screen+Shot+2023-12-22+at+12.32.03+PM.png DuNord https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/687e693d-8a54-445b-90f4-034fedf31268/Screen+Shot+2023-12-22+at+12.35.21+PM.png DuNord https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/96dd1e0f-923a-4a48-a636-040835d7c29b/Screen+Shot+2023-12-22+at+12.34.32+PM.png DuNord https://www.thejuliek.com/wile daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/c4279c0f-3276-4766-a2b7-ef9ffe38d454/Julie+Kucinski+wile+co-founder+brand https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/16e458af-df8a-442e-bb55-17aa18672700/Screen+Shot+2024-01-01+at+7.50.40+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/9194e8f5-09df-4523-b8f9-6a3171125bac/Screen+Shot+2024-01-01+at+7.50.55+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/9cf63e6c-0ce2-4b49-8741-65c7b397c31c/Screen+Shot+2024-01-01+at+7.51.12+PM.png Wile The tinctures are my babies - my insight propelled the "how women feel matter most" part of the brand & product strategy https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/28e0c060-fd67-4cb8-befd-ebc083f195da/IMG_3629.jpeg Wile I was the champion of Un-Anger. With irritability a top (and unknown) symptom + women encourage to hide anger, this was a lightning rod product and consumer insight. https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/69336f18-534a-4116-a0fa-8c6a660ddde1/IMG_3638.jpeg Wile Typical consumer comment: "I need this by the gallon." https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/da567b9e-42b6-46ec-888d-b3b97fda6271/Screen+Shot+2024-01-01+at+7.51.25+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/233e9d38-5ff0-4149-9896-5440a41ec7fb/Screen+Shot+2024-01-01+at+7.51.35+PM.png Wile Manifesto card with every DTC first order. https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/9ba2dfec-2904-4749-b06f-6cde2abc6fd1/Screen+Shot+2024-01-01+at+7.16.49+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/fa678d8c-d2e7-4e49-b3c5-944195c5d06d/Screen+Shot+2022-11-28+at+2.13.28+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/8694a05a-6c26-481d-b72b-5321697f38eb/Screen+Shot+2024-01-01+at+6.52.27+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/fb0ea54e-ba12-4527-981b-588e24ae4571/Screen+Shot+2024-01-01+at+6.52.08+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/d73f5809-8ce0-4cd9-83de-52dd1908cb48/Screen+Shot+2024-01-01+at+7.16.40+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/8b4522bc-f3d6-44bb-982d-386da1feacf8/Screen+Shot+2024-01-01+at+8.25.41+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/51eacbf9-1781-4869-936c-1884876e680f/Screen+Shot+2024-01-01+at+7.17.06+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/eff0424c-ef76-465c-baba-afb653c00094/Screen+Shot+2024-01-01+at+7.01.09+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/e6137dbd-f32c-40bc-a571-917fd8e91071/Screen+Shot+2024-01-01+at+6.49.15+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/a87904a0-60ec-4565-afe3-76aab2c151df/Screen+Shot+2024-01-01+at+6.52.44+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/d327184d-fec3-4672-b1a4-9362e413dbb5/Screen+Shot+2022-11-28+at+2.38.39+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/a6f150cf-12d5-46d0-a55b-f6717c7121d8/Screen+Shot+2022-11-28+at+2.11.50+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/bff4b1b4-bf98-44ac-91e6-fdc22968f5c9/Screen+Shot+2022-11-28+at+2.09.01+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/45956fcc-c2c3-49be-aa42-46cc37f0677e/Screen+Shot+2022-11-28+at+2.05.31+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/8c3e32d8-e1b9-485a-9a1f-a8d68b484987/Venus-Christmas-Post-02.jpg Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/b9f5b8dd-c9cb-43c0-b17c-6dd5ec5cbe3c/Screen+Shot+2024-01-01+at+7.17.15+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/e1344b42-16e4-444b-b064-6faee0b9f0ea/Screen+Shot+2024-01-01+at+7.16.21+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/c2fb7b45-147d-426c-a3bf-6695747c54fb/Screen+Shot+2024-01-01+at+7.14.57+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/4df710d7-86c6-4bf9-a6de-d838993e52f8/Screen+Shot+2024-01-01+at+7.14.43+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/208f415f-3f5c-4276-8ba9-4da0bdcf3d20/Screen+Shot+2024-01-01+at+7.13.22+PM.png Wile https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/6b7075c5-ac26-49b9-a2f1-af9b0ab2c8df/Screen+Shot+2024-01-01+at+7.13.07+PM.png Wile https://www.thejuliek.com/wile-social daily 0.75 2024-01-10 https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/2890d39b-5c69-4389-98cc-c8cefdf93183/Screen+Shot+2024-01-01+at+7.11.49+PM.png https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/9ba2dfec-2904-4749-b06f-6cde2abc6fd1/Screen+Shot+2024-01-01+at+7.16.49+PM.png Wile Social Media & Content One of our first posts to declare our POV. https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/5e5df619-05c5-40ca-9d51-60b9817bf470/Screen+Shot+2024-01-01+at+7.16.55+PM.png Wile Social Media & Content https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/fa678d8c-d2e7-4e49-b3c5-944195c5d06d/Screen+Shot+2022-11-28+at+2.13.28+PM.png Wile Social Media & Content Our stated goal: make our supplements the "pre-natal" of turning 40. So show it! https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/d73f5809-8ce0-4cd9-83de-52dd1908cb48/Screen+Shot+2024-01-01+at+7.16.40+PM.png Wile Social Media & Content Burnout Relief is a top seller. This says it all. https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/d8fbcc49-4a34-41c4-a39c-7115cbf39e85/Screen+Shot+2024-01-01+at+7.16.00+PM.png Wile Social Media & Content https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/0c0cec5a-1420-4edd-8946-54fe600ce630/Screen+Shot+2024-01-01+at+7.13.22+PM.png Wile Social Media & Content https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/627c39a5-5714-414e-835d-70004422dea0/Screen+Shot+2024-01-01+at+7.12.55+PM.png Wile Social Media & Content https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/ddc0de15-6fa2-4b58-9901-5d3981e393f2/Screen+Shot+2024-01-01+at+7.02.50+PM.png Wile Social Media & Content https://images.squarespace-cdn.com/content/v1/657b3bbb35fa700e7c18d487/a87904a0-60ec-4565-afe3-76aab2c151df/Screen+Shot+2024-01-01+at+6.52.44+PM.png Wile Social Media & Content 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